Sales teams already hear “I looked it up in ChatGPT”. SITE (site-mx.com) works that scenario with GEO: not to “hack” the model, but so it finds verifiable facts about your company.
1. Declare the entity in real HTML
The first paragraph of the page should say, in human language, who you are. A generic H1 and empty marketing copy are not enough. At SITE we use an explicit statement: custom software development, automation and AI integration for corporations and SaaS.
2. Align Schema with what people see
Organization, Service and FAQPage only work if the visible content says the same thing. Google and AI crawlers compare JSON-LD with the DOM. If Schema promises services the page does not explain, the signal weakens.
3. Answer questions, not slogans
Models extract blocks that look like answers. A FAQ module with <details> and the same questions in Schema is one of the highest-return pieces. Useful examples:
- What services does the company offer?
- How does it reduce operating costs?
- How is it different from a generic software vendor?
4. Allow AI bots to crawl
GPTBot, Google-Extended, PerplexityBot and ClaudeBot must be able to read the public site. Private areas (internal forms, client dashboards) should not. That split protects operations and concentrates authority on pages meant to be cited.
5. Connect products and social proof
QRdena and VeriSITE are not “we also make apps”: they are evidence that SITE builds and operates real software. Models weigh brands with products, not just landing pages.
More on the method is in SITE GEO and in the article What GEO is.
